Many medieval Europeans wore rubies to guarantee health, wealth, wisdom, and success in love. Desire for ruby is just as great today as it always has been. As a symbol of passion, ruby makes an ideal romantic gift. Consumers are drawn to the lush colour because it also signifies wealth and success.
The ruby is known as a protective stone that can bring happiness and passion into the life of the wearer. Apart from its red color, this is why the ruby makes a perfect gift for a loved one or on occasions such as Valentine’s Day or an anniversary. Because the ruby's hue is close to the colour of blood, which carries oxygen to all parts of the body, the gemstone also represents vitality and vigor; it is believed that the stone has the power to align and lend energy to the body. The ruby is also believed to protect the wearer from negative entities that leach positive energy, promoting spiritual vitality and wellness overall.